McDonald’s CEO Says McDonald’s Is Too Expensive

The CEO of McDonald’s has come out with a whopper: lower income families are spending less which means they’re spending less on McDonald’s which is a problem for them and maybe for everyone.

CEO Chris ‘Old McDonald’ Kempczinski warned on a CNBC interview that, “Particularly, with middle- and lower-income consumers, they’re feeling under a lot of pressure right now… It’s really kind of a two-tier economy.”

Wait, what? A kind of what-tier of economy? Oh god…

McDonald’s: Foundation Of The US Economy

Now I don’t know anything about economics, but I have heard of the Big Mac Index, so if McDonald’s isn’t selling to their core three demographics: drunks, the poors and Donald M. Trump, then we’re all screwed.

There might be some hope as Mac M.D. has announced plans for extra value meals and to price down some of their combos by 15%. Thank CHRIST.

The House of Ronald saw a double digit decline in low-income foot traffic for Q1 this year (but maybe they were just hopping?). On the other hand high-income feet (like brogues) remained solid. This is all suggesting a pretty woeful economic outlook, boys.

How Do You Pronounce Chipotle?

And other fast food chains are hyping a similar vibe (as the young people say): “There are certain cohorts of the consumer, definitely on the lower-income side, that are feeling pressure right now,” Chipotle CFO Adam Rymer told Reuters. “That’s something that we’ll have to take into consideration when looking at price going forward.”

When pressed however Rymer did little to clarify how to pronounce ‘Chipotle’.

Remember that triangle where it says, ‘cheap, fast, good’ and it’s like you can only have two? Well, McDonald’s is definitionally fast, was known for being cheap and was also a little bit shit but ‘good enough’.

But that all changed in the 2010s (ish, idk, I’m not up on the McLore) when McDonald’s tried to have it all and rebranded the restaurants to look modern and smart and highlighted their fresh and healthy ingredients.

In other words, they went woke. *vomits*

But you CAN’T have it all MacDaddy. You tried to make it good and now it’s not cheap and now your whole business model and probably the entire economy is screwed.

If you’d just kept those sticky ballpits then maybe we wouldn’t be in this mess.

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