Wendy’s Down 10%, Closes Hundreds Of Restaurants, Twitter Account Hopefully Next
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Sir, this was a Wendy’s
Following a WEAK quarter, fast food chain Gwendolyn’s (Wendy’s for short) had a 10% sales drop and plans to close around 300 locations in the first half of next year. Well, shit, where am I supposed to get my midnight jalapeno popper sandwiches (hold the jalapenos) from now?
It remains unclear if, along with the closures, Wendy’s will shutter it’s infamous online presence but one can hope.
In the 2010s, Wendy’s became the flagship of so-called ‘brand Twitter’ in which social media managers would affect a more human, relatable persona. In the case of Wendy’s this persona manifested as a sassy, clap-backy, meme-fuelled circus of hilarity.
The Wendy’s account managed to imbed itself into popular culture and numerous brands followed suit, attempting to create their own witty alter-egos. Sometimes these fictional characters would conduct back and forth arguments with one another that could last months but achieved basically nothing. Like two mirrors facing each other.
But in the present day, the novelty’s worn off a bit and now everyone’s ‘doing a Wendy’s’ (that’s not a term, I just made that up), it’s just not fun or cool anymore.
So here’s hoping that along with the hundreds of stores and probably thousands of jobs, Gwendolyn will also bury her cheeky, cringey, clapback persona and just be a regular company again.
Or god help me, I will not be buying your jalapeno popper sandwiches ever again.
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