The CEO of PUBG Lost $250M When Lawyers Saw His ChatGPT Logs And What They Found Is Wild

This story is genuinely insane.

Changham Kim (AKA Kim Chang-han) is the CEO of a South Korean video game publisher called Krafton. Krafton has put out numerous titles, but their flagship game is PlayerUnknown’s Battlegrounds (PUBG). Back in 2021, Krafton bought Unknown Worlds Entertainment, the developer behind the insanely successful Subnautica, for $500 million.

Last year the team were ramping up development on the hotly anticipated Subnautica 2 when internal projections predicted the game would hit the needed targets to trigger a massive $250 million earnout for the dev team (as agreed when they first bought the company).

Kim freaked out and turned to his lawyers, seeking to get out of the deal. His lawyers responded saying there was nothing he could do and in fact trying to back out or firing the devs would obviously look bad and might even be illegal.

But Kim ignored them and turned to everyone’s favorite sycophant: ChatGPT.

OpenAI’s LLM pushed back at first but when pressed, suggested Kim form “an internal taskforce, dubbed Project X.”

Following ChatGPT’s advice, Kim locked out the devs from their own Steam page in an effort to delay the game’s release.

Then Kim went full ham and just straight up fired the dev team without cause.

Obviously this triggered a lawsuit in which all of Kim’s ChatGPT logs came out and a Delaware court ruled that the dev team be reinstated and Krafton still has to pay the $250 million earnout.

Oops.

So if there’s a moral to this story it’s maaaayybe don’t lean on ChatGPT for legal advice, especially with a quarter of a trillion and a lawsuit on the line.

It’s unclear though if Changham has learned his lesson as, of the time of writing, it seems that Kim is somehow still the CEO of Krafton… and Subnautica 2 is still delayed.

ChatGPT could not be reached for comment.

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