ChatGPT Just Launched A Web Browser, Is Google Doomed?
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Bing, Yahoo, the US Government, a good encyclopedia, so many have tried to break Google’s near-total monopoly on searching for information that I think we all just imagined typing in what we were looking for, clicking a link, and calling that a ‘google’ would just always be how we connected with reality.
But just building an identical search engine was never going to take on the goog. No, we needed to rethink everything, not just offer a slightly different search, but change the way we think about retrieving information altogether.
And you know the next part of the story: AI.
Yeah, turns out people like talking to something to get their information, you know, like we’ve evolved to do for millions of years.
Google Shmoogle
ChatGPT’s long been coming for Google’s lunch, and now they’ve really stepped onto their turf with the launch of the shitily-named OpenAI’s ChatGPT Atlas. Don’t worry, I’m sure we won’t shorten it to Atlas, which would make sense, no, we’ll keep calling it ChatGPT forever.
It’s currently only available on Mac (because of course it is) and replaces regular web browsing with an AI-enhanced search. Yay…
Now no one can make fun of grandma for googling, “Excuse me, Mr. Google, but please do you happen to know what the capital of Gibraltar is? And if so, please could you tell me the answer?” rather than just, “Gibraltar capital.”
Atlas has come about because the non-profit OpenAI has only now realised that they need to make money. Funny that. So the idea is that brands will pay OpenAI to have their products listed higher than others. Oh, I’m sorry, did you want reliable information? Phhf, gtfo.
It’s a bold strategy, Cotton, let’s see if it pays off for ‘em
Google is still king with the most popular web browser in the world, Chrome. Microsoft Edge is the default on all Windows computers, and here’s the crucial thing. Both browsers are already offering their own AI search options, basically the same product ChatGPT just launched, but with more core users.
And here I am, writing this in a Google doc, Google News opened in another tab, running in Chrome, all on my Chromebook. So yeah, un-monopolising this monopoly will be an uphill battle for sure.
Who knows, maybe someday OpenAI or someone else will dethrone the king, but whatever happens, whether we’re searching with ChatGPT, Bing, or Ask Jeeves, I think we’ll always call it a ‘google’.
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