The Cost Of Doritos Just Got Slashed 15%, Have Companies Finally Realised Things Are Too Expensive?

15%? So, back to last Thursday’s prices then?

PepsiCo! The company that confusingly makes more than just Pepsi, has announced plans to reduce the cost of snacks like Lay’s, Dorito’s, Cheeto’s, Tostito’s, Avocado’s “and more” (never heard of that last snack) by 15%, specifically so that you, the person reading this, can afford it.

The price slash should come into effect just before Super Bowl Sunday, aka ‘The Christmas of Snacks’, positioning PepsiCo snacks as more desirable on the shelf over this all important weekend.

Oh, sorry, sorry, no, they did this out of the kindness of their salty, salty hearts. Yes, millionaire CEO Rachel Ferdinando has personally “spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain.”

“Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”

PepsiCo also plans to file for charity status within the coming days.

This massive humanitarian effort began when Elliot Management jumped on the flailing business with a $4 billion stake and vowed to turn around the business with steps such as these. You know, like what Jesus did.

According to an earning’s release (but not the press release) the hope is to improve “purchase frequency”. Oh, and also reduce the pressure and help people out of course. I mean, mainly the make money part, but helping people, yeah, yeah, that too. Why not both?

So, is this a sign that companies are finally seeing that things are too expensive? Well, I guess so, but we’ll only see real change if PepsiCo is successful here and if companies are so desperate they’re basically forced to. And if they can make money off it.

So, err, no, not really then, no.