GTA 6 Should Be $80 According To Bank Of America And The Reason Is Wild
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Damn, we really got $80 GTA 6 before GTA 6…
Take Two’s CEO, Strauss Zelnick, recently alluded to GTA 6’s price point at a video game conference and for some reason, this prompted Bank of America’s Securities Stock Analyst, Omar Dessouky, to weigh in.
“We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70. We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry.”
And just to prove how in touch he is with the game industry, Dessouky doubled down on his point, saying that this high price point makes sense because “AI will raise the value of games to consumers.”
Of course, we don’t know what the price of GTA 6 will be, but for Zelnick’s part, he’s been saying that yes, game pricing does not reflect development costs…
“…If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
So the question is, what’s reasonable?
Last year, Nintendo took the plunge with Mario Kart World, retailing at $79.99, $20 more than standard Switch games. The move was met with widespread criticism, but MKW went on to sell 14 million copies, so who’s laughing now?
This could really go either way. Rockstar certainly doesn’t need to charge $80. Everyone knows this game will be a hit and continue to be a hit for another decade after it’s been released. GTA 6 will likely make as much as a small country’s economy, no matter the price point.
And Take Two probably aren’t too fussed about the rest of the industry, no matter what BoA wants them to do. So the only question is, is it worth them squeezing the consumers just a little more?
I say go further, I say they should HIT ‘EM WITH A CROWBAR AND TAKE THEIR CAR TOO. IT’S THE GTA WAY!!!
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