The White House Just Shared This Mysterious ‘Shoe’ Video And Everyone’s Scrambling To Decode It
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The official White House social media accounts just posted a cryptic video of some woman’s shoes teasing the launch of something or other and everyone’s going wild.
The video is blurry, handheld phone footage, pointed down at the camera-holder’s shoes so it looks like she’s not supposed to be filming. But what it does capture is two people talking. One says, “It’s so cool! It’s launching soon right?” and the other replies, “Yes.”
And if you’re curious about what they’re talking about SNAP OUT OF IT. Because you just fell for a classic viral marketing campaign.
You just hint that ‘something’ is coming, frame it like it’s a hidden camera that wasn’t supposed to catch the information and if you already have a big enough following (like the White House does) then people will be all over that because everyone loves a mystery and they love a secret.
But it’s hollow and obvious, amounting to nothing more than saying ‘Coming Soon!’.
White House? White noise.
I mean, we all can see what they’re trying to do but I just want to point out one more detail that I think really gives it away and that’s the ‘sound on’ Snap Chat-style caption. Because if this was an actual secret, an actual leaked video like it’s pretending to be, that’s probably not the caption you’d use. No, this is something that’s been carefully thought about and created by a PR team.
This is nothing new, movies, books, music artists and product launches have been doing this kind of stuff since at least the 90s. Fun!
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