Year: 2025

Shares of the Kellanova (formerly the Kellogg Company) (NYSE: K) surged over 5% in early trading following the blockbuster announcement that the breakfast giant is in talks for an acquisition from Italian confectioner Ferrero Group, the company behind TicTac, Kinder Bueno, Nutella and this one chocolate that looked like it was nut free but gave my cousin a rash anyways.

Kellogg’s, based out of Illinois, makes cornflakes and Rice Krispies, and Pringles, maybe? But they’re currently owned by Mars, which makes M&Ms, so it gets confusing quickly. Following snack corporate ownership is like trying to keep track of all the family trees in Game of Thrones.

The deal, valued at an estimated $3 billion, was reportedly sealed after Ferrero unveiled its game-changing strategic vision for the 118-year-old cereal maker: a new product called “Nutella-Infused Corn Flakes.”

The new cereal, set to be the flagship offering of the combined entity, is being hailed by executives as a “paradigm shift in breakfast-table food-tech” and a “masterclass in synergistic brand actualized fernst-gerbs murzerg gurgb.”

“We believe Ferrero and Kellogg are a natural fit since both names have more double letters than you really expect.”

In a joint press conference, Italy’s richest man, Ferrero CEO Giovanni Ferrero-Rocher, outlined the company’s bold new direction.

“For decades, the consumer has been forced to perform the arduous, inefficient task of applying a chocolate-hazelnut spread to their own food items,” Ferrero stated, pacing before a PowerPoint slide depicting a stock photo family smiling vaguely at a cereal bowl. “We are eliminating that friction. We are disrupting the spoon-to-jar-to-mouth pipeline. This is the future of pre-noon glucose delivery.”

The resulting product, “Nutella Frosted Flakes,” promises to deliver the classic, blandly wholesome crunch of a Kellogg’s Corn Flake, now shellacked in a sticky, hazelnut-flavored glaze.

They do however look like shit.

Sources inside the R&D department confirm that solving the sog-factor was a “Manhattan Project-level undertaking,” requiring the development of a proprietary “hydrophobic cocoa-butter barrier” that preserves the flake’s structural integrity for a record-breaking 90 seconds in milk.

Wall Street analysts, who had previously criticized Kellogg’s for a lack of innovation, immediately lauded the move.

“This is the kind of aggressive, forward-thinking brand leverage we’ve been waiting for,” said Julian Davies, a senior food and beverage analyst at Morgan Stanley. “Who cares about whole grains or fiber? The total addressable market for spooning pure sugar into your mouth before 8 a.m. is massive and criminally underserved. This move directly converts brand loyalty into pure, unadulterated Q4 revenue.”

The acquisition signals a dramatic cultural shift for the Battle Creek-based company. Longtime mascot Tony the Tiger will reportedly be “phased out” in favor of a more sophisticated brand ambassador: a suave, animated hazelnut in a tiny tuxedo named Signor Nocciola.

“Frankly, we see limited growth potential in the ‘They’re Gr-r-reat!’ slogan,” explained a Ferrero marketing executive on a background call. “Our new tagline, ‘It’s Acceptable!’, tested much better with focus groups who felt it more accurately reflected the modern consumer’s exhausted resignation.”

“Rest assured, Tony will be dealt with… humanely.”

While the market celebrated, some nutritionists expressed mild concern.

“From a dietary standpoint, this is essentially candy in a box being marketed as a viable breakfast,” said Dr. Elena Vance of the American Nutrition Institute. “It removes the final, flimsy barrier of self-control that kept people from just eating Nutella straight out of the jar with their fat fat sausage fingers for their first meal of the day.”

When asked for comment, Ferrero’s CEO dismissed these concerns. “We believe in consumer choice. And we have faith that consumers will choose the path of least resistance, which in this case leads directly to our product and robust shareholder returns.”

Looking ahead, the company is already teasing its next wave of innovations, including “Tic Tac-Dusted Froot Loops” and a line of premium, individually wrapped “Ferrero Rocher Raisin Bran.”

For more fake snack news, click here: Scientists Discover New Species of Wombat That Only Eats Doritos